Friday, March 11, 2011



For those who are contemplating writing articles, here is directive...
Consider these topics...
“Aish overshadows Abhishek”...
Will Manisha’s marriage last?
These are great topics to start writing about.
Then there are lot more like these -
“Did Ms. X really snap Mr. Y on the sets?”
“On the wedding day of Mr. Y, we take a quick look of all his women he deserted earlier.”
“Readers are invited to guess how long this affair will last” so on and on...
There are several profits in taking such topics to write...
First it catches the eye of the viewer. If you were just going through, you really start to READ.
Didn’t you?
Second, you can vent your illogical animosity on well-known people. It costs nothing.
Then, though it may not have (immediate) effect, hopefully, it creates a stir.
And top of all, nothing else has been really interesting than to read what celebrities do – what they wear, where they buy stuff, who design their outfits, who their hair stylists are and a lot more.
But these are not enough; you need to really pry into their privacy. It is important to know who broke up with whom. If nothing is happening and everything seems cool, then its time for the writers to DO something. They can create ideas in people’s minds. Some useful ideas, useful both to those who read the news and those who are the news!
Of course, then is when you can write something about almost everything, irrespective of
whether you know enough about it to write about it, whether what you are saying is true, and most important whether what you are saying is useful to the receivers.   
Dont think, just write and you will be amazed at the results. The news can come a great round; who knows, you may end up getting a different version of the same news from your colleague at the lunch table. 
However, be prepared... If some society conscious humanitarian asks you why you choose to write on such topics, you could either say, you decided to dedicate your life to enlighten people with the most important things that they ought to know or just say, with a dramatic hand gesture, "you know, it is difficult to sell good things, even if they are for free. We write what people like to read".

Yes, Intelligent are those creativists (read writers, producers and tv shows/movie directors), who successfully create what they can successfully sell, which would now include YOU!
So, what are you waiting for...?

PS: Please do not read the following paragraph - 

One day one fellow met the great philosopher and said, "Do you know what I just heard about your friend?". "Hold on a minute," Socrates replied. "Before telling me anything I'd like you to pass a little test. It's called the Triple Filter Test.". "Triple filter?". "That's right," Socrates continued. "Before you talk to me about my friend, it might be a good idea to take a moment and filter what you're going to say. That's why I call it the triple filter test. The first filter is Truth. Have you made absolutely sure that what you are about to tell me is true?" "No," the man said, "actually I just heard about it and...". "All right," said Socrates. "So you don't know if it's true or not. Now let's try the second filter, the filter of Goodness. Is what you are about to tell me about my friend something good?" . "No, on the contrary...". "So," Socrates continued, "you want to tell me something bad about him, but you're not certain it's true. You may still pass the test though, because there's one filter left: the filter of Usefulness. Is what you want to tell me about my friend going to be useful to me?" "No, not really."

"Well," concluded Socrates, "if what you want to tell me is neither true nor good nor even useful, why tell it to me at all?"

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